Chapter 122: Rebirth’s First Pitch

The three executives from Renhe Pharmaceuticals gathered around Xu Chen, and Professor Wang Jian from the university also walked over.

But he didn’t rush to introduce himself to Xu Chen and Fang Jun. Instead, he bent slightly and quietly introduced himself to Yu Mei.

When Yu Mei learned he was a professor at a prestigious university, her warm smile turned serious, and the two even exchanged phone numbers.

…

Sensing the right moment, Marketing Director Zhao Nan spoke up:

“Don’t let his youth fool you. The new HuiShuang Shenbao ad was crafted by Young Master Xu!”

Vice President Lu Wenhua replied, “Oh? Now I’m even more eager to hear President Xu’s proposal!”

Xu Chen smiled. “Shall we begin?”

…

The judges took their seats. Gu Xinxi came over and quickly helped Xu Chen set up the computer and projector.

The words “East Morning Star Advertising” filled the screen as Xu Chen officially began his first pitch since his rebirth.

Unlike their earlier aloofness, Lu Wenhua and the others now watched him with clear focus.

With Yu Mei’s status as an industry expert and Xu Chen’s reputation as the Shenbao ad creator, their presence carried weight.

Xu Chen knew these credentials only built initial trust, allowing the judges to sit down and seriously consider his ideas.

Ultimately, though, the proposal’s content mattered most…

Clearing his throat, Xu Chen began in a calm, measured tone:

“I’d like to start with a question…”

“What results do you hope to achieve with this Fuyan Jie campaign, and what market scale do you ultimately envision?”

He paused for two or three seconds, then smiled and continued:

“In fact, you don’t need to answer. By gathering the industry’s top agencies—including an international 4A—you’ve already shown your ambition…”

“Is it possible that after this promotion…”

“Fuyan Jie won’t just top the women’s cleansing market—it will become synonymous with it. When consumers think of this category, they’ll think only of Fuyan Jie…”

“Could it be that from first-tier cities to second-tier, then third-, fourth-, and even fifth-tier towns and villages…”

“Every pharmacy and store carries Fuyan Jie, and it truly enters thousands of households, standing alongside body wash and shampoo as a daily care essential…”

Xu Chen spoke with steady conviction, describing his vision and aspirations…

Below the table, Lu Wenhua, Zhao Nan, and Li Cui grew increasingly serious.

In Renhe Pharmaceuticals’ ten-year market plan, Xu Chen’s vision matched precisely the heights Fuyan Jie aspired to reach.

By leading with vision and goals, Xu Chen aimed to establish a shared sense of purpose with his client from the start.

He wanted them to know East Morning Star Advertising genuinely cared about the product’s future.

It was a form of “painting the big picture”—using future expectations to “brainwash” the client.

Many MLM scripts use the same logic in their pitch…

Lu Wenhua looked moved, as if Xu Chen had spoken directly to his heart.

Senior leaders love these grand visions and big-picture goals, even if they sometimes feel hollow.

Only lower-level managers fixate on monthly or quarterly growth figures.

Xu Chen understood Lu Wenhua held the real decision-making power and had tailored his pitch accordingly.

Finishing the vision, Xu Chen shifted his tone:

“Yet with such lofty goals comes a massive challenge…”

“Currently, most women in China neither use nor even know about feminine cleansers.

They’ve never heard of them or tried them.

Even if we introduce the concept, they may not see the value—or consider it unnecessary.”

“‘I already use body wash, soap, or just water—why should I pay for your product?’”

“We’re essentially creating a demand from scratch and asking users to embrace it willingly…”

“The question is—can we pull it off?”

Marketing Director Zhao Nan hesitated, then said,

“Mr. Xu, you’re absolutely right. That’s our headache. We tried numerous promotions before, but none worked.”

Xu Chen nodded.

With a few concise sentences, he’d pinpointed the brand’s core problem.

Zhao Nan was surprised—none of the other agencies had been so precise in their strategic analysis.

Xu Chen continued:

“This is our greatest challenge and our biggest opportunity!

Because users haven’t heard of or tried these products, we have the chance to lead the category education.

We can equate the entire feminine cleanser category with Fuyan Jie.

This is our huge promotional and launch window—we must seize it before the market’s uneducated, capturing consumer minds swiftly!

Brand becomes category.

When users buy a cleanser, they buy Fuyan Jie.

There is no second choice.”

Vice President Lu Wenhua listened intently, pondering.

He suddenly reached out, feeling the table…finding nothing.

He patted himself down and finally pulled a pack of cigarettes from his jacket pocket. He lit one and held it between his lips.

His secretary leaned in and whispered,

“Mr. Lu, you said you’d quit smoking!”

Lu Wenhua nodded. “Get lost.”

“…”

He drew deeply on the cigarette before lifting a hand.

“Go on, Mr. Xu.”

…

Fang Jun sat beside Xu Chen, turning to him with a complex expression.

Over the past couple of days, this eighteen-year-old senior had astonished her repeatedly.

But today’s proposal and presentation left Fang Jun even more amazed and bewildered.

Where did he gain these abilities?

He’s only eighteen, a high school senior.

He shouldn’t have workplace experience—so how did he develop such persuasive speaking skills?

Could anyone really be “invincible at birth”?”

Xu Chen’s words were simple and sincere, yet they had powerful persuasive force—and they perfectly matched Lu Wenhua and Zhao Nan’s mindsets.

Meanwhile, his content was solidly rooted in professional advertising strategy…

Several judges in the room, including Professor Yu Mei, were already captivated.

Gu Xinxi, who introduced East Morning Star Advertising to the pitch, had joy shining in her eyes.

When she first met Xu Chen with his teenage appearance, she’d thought, “This is a disaster…”

But now, having heard the first part of his proposal, she was profoundly impressed.

Her earlier worries had completely vanished.

…

Marketing Director Zhao Nan spoke again:

“Mr. Xu, your analysis is spot on—it highlights our promotional pain points. So how exactly should we execute this campaign?”

Xu Chen smiled and flipped to the next two PPT slides.

“Based on the vision, challenges, and opportunities we discussed, here are three core ad strategies for Fuyan Jie:”

“Category education, mind conditioning, and saturation bombing.”