Chapter 350: Corporate Alliances

Thursday noon.

Chen Wenyi arranged a dinner to apologize to Qian Xin, the ‘Jiangsu-Zhejiang Little Prince’.

Qian Xin was the main focus, and he also invited a few witnesses from the day of the conflict.

Xu Chen, Hong Xiaoqiang, Pei Qian…

Chen Wenyi seemed to finally confirm there was no ambiguity or entanglement between Qian Xin and Su Rong, so he mustered the courage to break the ice and ease relations with the ‘Jiangsu-Zhejiang Little Prince’.

Qian Xin showed his cheerful and generous side, not making things hard for Chen Wenyi; he just pulled a slight face before laughing it off and reconciling.

He even said shamelessly:

“Should we invite Su Rong to join us for the meal?”

Chen Wenyi was caught off guard, not knowing how to respond.

Xu Chen was happy for them but had to decline the dinner; after class, he hurried back to the company.

…

There were several things to handle at noon today.

First, the launch date for ‘Chenfeng Ice Power’ was set, and there would be a phone conference with Guo Liang at noon.

Second, at 1:30 PM, there was a phone meeting with Kunlunshan Mineral Water for the delivery proposal of Xie Bingran’s endorsement print ads.

…

As soon as Xu Chen arrived at the office, Sun Aimi and Gu Xinxi were already waiting in the meeting room.

Gu Xinxi ordered pizza, as the Tiancheng meeting wasn’t too formal—they could eat while discussing.

The call connected, and on the other end were Guo Liang and his two young colleagues.

They were all quite familiar by now, so they quickly got to the point.

‘The launch date is set for the 28th of this month.’

President Xu checked the date and said it’s highly auspicious!

Tiancheng’s direct stores and the Provincial Capital’s partnered dealerships are all set up, with the first batch of vehicles arriving two days early.

We’ll adjust shipments based on sales and production later…

Guo Liang explained smoothly, giving an overview of the ‘Chenfeng Ice Power’ launch situation.

His two colleagues also shared some store preparation updates in the group chat for ‘Young President Xu’ to review and approve.

The posters for Xie Bingran and ‘Chenfeng Ice Power’ are already in place at Tiancheng’s direct stores, looking quite professional.

Additionally, Guo Liang arranged some down-to-earth video materials for local TV programs in Tiancheng and the Provincial Capital, with subtle placements.

The overall cost isn’t high, but it’s sufficient for the current trial scale.

Xu Chen glanced at those videos—they were indeed down-to-earth but perfectly matched the current sales environment and target users.

Selling electric bicycles in the Provincial Capital and Tiancheng really needs this kind of straightforward, local consumer testimonials.

‘Besides the Tiancheng direct stores and Provincial Capital dealerships, we’re planning roadshow sales in surrounding counties.’

We’ve already coordinated that…” Guo Liang added.

Xu Chen: “So, our launch targets shouldn’t have any pressure?”

Guo Liang replied with full confidence:

“No pressure at all!

Young President Xu, you haven’t joined us on market visits, so you might not know the scene at electric bike stores these days…

Line up all the electric bikes, and consumers will basically be drawn to ‘Chenfeng Ice Power’.

As soon as they ask about the price, they’ll usually buy on the spot!”

Xu Chen: “If General Manager Guo says so, I’m relieved!”

Guo Liang: “But there’s one more thing I need to trouble Young President Xu with…”

Xu Chen: “What is it?”

Guo Liang: “Is Young President Xu quite familiar with Director Feng Siliang from the City Publicity Department?

Could you help secure some promotional resources? I’ve set aside 150,000 yuan here.

But if it’s just for buying, the resources won’t go far…”

Xu Chen: “Leave that to me. I’ll call Director Feng Siliang this afternoon.

Chenfeng Technology has received a lot of city support, so ‘Chenfeng Ice Power’s launch deserves some accompanying promotion.

Director Feng knows all the editors and directors at various media in Tiancheng; we can get some exposure resources without touching your budget.”

Guo Liang: “That’s perfect! I’m stretched thin here, so saving anywhere helps.”

Xu Chen: “I’ll let you know once I sort it out…

Also, I’m having Xinxi and Aimi set up an official website for Chenfeng Technology and Chenfeng Ice Power—it’s already in progress.

For now, it’s mostly for display, targeting a launch on the 26th, two days before your sales start!”

Guo Liang: “Great! An official website will make a big difference!

Young consumers these days like to research online before buying!”

The Chenfeng Technology website, along with the Chenfeng Ice Power page, was already designed by Sun Aimi as arranged by Xu Chen.

They had considered having Hong Xiaoqiang from the dorm build it, but after he did the East Morning Star Advertising site, it was clear his tech skills fell short…

In the end, they just had Hong Xiaoqiang handle the domain registration, and used some budget to have Gu Xinxi contact a website builder.

It worked out since they needed to make sites for ‘Ran Bing Sports’ too, so they bundled the orders.

By the 26th deadline, the Chenfeng Technology site would be ready to go live.

Xu Chen still treated Hong Xiaoqiang to a big meal and sincerely thanked him.

He had wanted to give a red envelope as payment, but Hong Xiaoqiang refused, so Xu Chen didn’t push it.

…

On the call, they synced and discussed some execution details, mostly with Guo Liang talking.

Xu Chen listened carefully and thought it all sounded solid.

‘Chenfeng Ice Power’ was finally about to hit the market, and Xu Chen couldn’t hide his excitement.

Sun Aimi and Gu Xinxi, sitting nearby, looked equally thrilled.

Especially Sun Aimi, who had poured a lot of effort into the ‘Chenfeng Ice Power’ project.

In fact, one key reason Sun Aimi joined Xu Chen’s company was her interest in the real-industry tech firm behind East Morning Star Advertising, Chenfeng Technology.

For the current design of ‘Chenfeng Ice Power’, Teacher Aimi had contributed significantly.

Not to mention, Xie Bingran’s endorsement posters were entirely her work.

Projects like this, where you’re deeply involved, naturally draw more personal investment.

Teacher Aimi couldn’t help asking:

“When will our electric bikes hit Shanghai?”

Xu Chen: “You’ll have to ask Guo Liang about that!”

Guo Liang chuckled over the phone:

“I believe it won’t be long!”

Xu Chen: “Where’s my dad?”

Guo Liang: “President Xu and Director Yang are overseeing production!

Lately, President Xu has been living at the company, working side by side with the workers—it’s tough on him!”

While feeling for his dad, Xu Chen smiled and said:

“Dad’s in his element during times like this; he loves staying busy.”

…

…

After hanging up with Guo Liang, Xu Chen sent a message to Director Feng Siliang from the City Publicity Department.

After a polite exchange, he mentioned he had something to consult about.

Soon, he got a reply from Feng Siliang:

[Hello, Young President Xu! I’m with the leaders at noon. I’ll call you around 3 PM…]

[Okay! Thanks, Director Feng!]

Whether through previous project collaborations or private chats, Xu Chen had been deliberately maintaining his relationship with Feng Siliang for moments like this.

…

…

At 1:30 PM, Chen Xinyi from Jiaduobao called.

This was the delivery proposal for the Kunlunshan Mineral Water endorser print ads, which was quite important.

The decision-maker on the other end was Gong Ming, the vice president who took over from Nie Fei after she left Jiaduobao.

Xu Chen had spoken with him in two phone meetings but hadn’t met in person yet.

Theoretically, with a client like this changing top management, Xu Chen should have flown to Yangcheng for a visit.

But after finishing the projects with Jiaduobao’s Wang Laoshun and Kunlunshan, Xu Chen didn’t really want to get more involved.

The reasons were mixed, including factors from Jiaduobao and personnel issues with Chen Jinru and Nie Fei.

Of course, anything related to Xie Bingran’s materials would still get his attention.

Even if Jiaduobao didn’t contact Xu Chen, Director Li Yue from the National Team would require them to check with East Morning Star Advertising first.

But that’s for later and not urgent…

This phone meeting was naturally led by Teacher Aimi for the project presentation.

Sun Aimi was spot-on in design expertise, and the proposal came effortlessly.

Besides, the print drafts had been revised twice, and Xu Chen had already approved them, so there wouldn’t be major issues.

Vice President Gong Ming raised a few questions and a couple of minor revision suggestions—nothing complex.

There were also some design requests for size extensions, which Sun Aimi’s team would handle within the week before final delivery to Jiaduobao.

After that, the ad project would essentially wrap up, just waiting for the final payment.

…

Jiaduobao is preparing based on ‘Kunlunshan Mineral Water’ launching mid-to-late December after the Asian Games.

Everything is proceeding smoothly.

They’re naturally looking to ride the wave of endorser Xie Bingran’s popularity post-Asian Games to boost ‘Kunlunshan’.

This was the marketing strategy Xu Chen and Nie Fei originally set, and Gong Ming is sticking to the plan.

It’s not just ‘Kunlunshan Mineral Water’; Jeep’s ad video is also on a tight schedule for a mid-to-late December release.

The goal is the same—to leverage the Asian Games exposure and buzz around Bing Ge.

That means in another month, ‘Little Rich Lady’ Xie Bingran will be making a big name for herself.

Not only from racing discussions but also from the heavy promotion of Kunlunshan Mineral Water and Jeep ads.

In Xu Chen and Nie Fei’s original plan, ‘Ran Bing Sports’ and ‘Ran Bing 001’ hoped to catch this wave too.

The biggest challenge now is whether ‘Ran Bing 001’ can launch in time.

Even if the first limited batch of ‘Ran Bing 001’ isn’t ready, they can still use the Asian Games hype for some pre-launch buzz…

Nie Fei is on a business trip, so they’ll wait for her to return next week and discuss in detail.