Chapter 158: A Bit of Marketing Tactics

The next morning, Jiang Qin’s alarm clock woke up Zhou Chao, and a roar quietly stirred his sleeping soul.

The winter quilt was warm and soft, making people unwilling to get up, even Jiang Qin felt the same.

Already a boss, yet still needing to go to bed and rise early, where’s the sense in that?

He gritted his teeth and climbed out of bed with strong willpower. After washing up, he called the three guys in the dorm one by one, asking if they were interested in having breakfast.

“No need Brother Jiang, I already pre-ordered breakfast on the group-buy last night.” Zhou Chao looked smug.

Ren Ziqiang quipped in English: “me too.”

“…”

“Great, technology is changing lives.”

Jiang Qin went out of the dorm alone and had a simple breakfast in the cafeteria. By the time he came out, the early morning group-buy delivery had already begun.

A large number of little yellow hats greeted the bright sunshine and entered the campus, shuttling between various buildings, delivering and picking up goods.

Thanks to the last night’s countdown marketing, there were quite a lot of orders this morning. Almost every tricycle was fully loaded with goods. A rough estimate showed that the order volume of this wave had already accounted for seventy percent of yesterday’s total.

After the delivery was completed, the little yellow hats quickly dispersed. The bright yellow hats disappeared in the blink of an eye, coming and going quickly, as if nothing had ever happened.

But the lovely coins had already completed the first round of exchange invisibly.

Jiang Qin stood on the Academy Road and watched for a long time, until the last little yellow hat disappeared from his sight before turning to go to the entrepreneurship base.

“Boss, good morning.”

“Good morning, have you all eaten?”

“Yes, we have.”

“Great, the plan for the day is in the morning. Let’s all get to work, I can’t wait to make money!”

Jiang Qin sat back in the boss chair with a smile, stayed dazed for a while, then went out to wash his face again, completely sweeping away the winter drowsiness.

Then he asked Lu Xuemei to put down her work and make a banner for the group-buy homepage to report back to the teachers and students of the whole school about the sales situation on the first day of the group-buy.

This kind of data presentation is actually also a wonderful advertising marketing tool.

Because compared to flowery and impractical words, accurate numbers are more likely to gain the audience’s trust.

You can write the marketing copy as extravagant as possible, but the final purchase volume still needs to refer to the previous sales data.

The most impressive data marketing Jiang Qin had seen was Xiangpiaopiao, selling 700 million cups a year, which when connected could circle the earth. Later, the red can herbal tea also imitated it a bit, both producing very good results.

“Warmly celebrate the successful launch of the first day of the group-buy, with orders exceeding 5,000!!”

“Missing a zero?” Jiang Qin quietly spoke up from behind Lu Xuemei.

“?”

Lu Xuemei turned her head, her ponytail swaying gently: “I didn’t miss writing it. This is the data Su Nai gave me, I followed it exactly, not missing a single one.”

Jiang Qin stared at the computer screen for a long time, finally coughing once: “Change a few words, add a zero to the number, change the 5,000 orders to 50,000 sales volume, that’s more exciting.”

“Ah? Isn’t that lying?”

Jiang Qin crossed his arms and spoke softly: “A bottle of Coke counts as one order, a pack of instant noodles counts as one order, one slipper counts as one order, the other one also counts as an order. Add it up roughly, there should be at least 50,000 sales volume. It’s not considered lying, just using a bit of marketing technique to blur the sales volume and order quantity a bit.”

Lu Xuemei pouted: “Boss, the paths you’ve walked are full of pits, if you don’t get rich, who will.”

“Damn your subtle sarcasm is so cute, I can’t help but want to dock your pay.”

“Ah? No, I refuse!” Lu Xuemei changed the five thousand to fifty thousand with a click.

Jiang Qin sat on the table next to her: “Have you seen the instant noodle commercials? Such a big piece of beef falls into the bowl with a thud, but when you open the packaging, you can’t even see a single cattle hair.”

“Oh…”

“Xuemei, you should audit advertising classes when you have time. Actually, the real purpose of advertising is not to convey the truth, but to increase sales. Don’t confuse the two concepts.”

Lu Xuemei nodded thoughtfully, then quickly made the banner and sent it to Su Nai to replace it on the group-buy website homepage.

At the same time, Dong Wenhao’s post-purchase sharing activity also officially began.

In short, it was a call to those who had purchased things on the group-buy yesterday to upload pictures if they could, and share their experience if they couldn’t.

On the one hand, it was to attract more unregistered users.

On the other hand, it was also to adjust the next optimization direction through user feedback.

“Boss, the enthusiasm of people sharing posts is not high.”

“Try giving them some titles. For those who share a lot, give them the title of ‘Group-buy Expert’. If they share more, give them ‘Group-buy Rich Second Generation’. Even more, it’s ‘Group-buy Wealthy Dad’!”

“Will it work?”

“It will definitely work for some people.”

Su Nai and the technical team had previously made a set of reputation value system and issued many titles, which could be used now.

Soon after, a user named “Ordinary Cao Shaoye” shouted on the forum, “I’m wealthy, I’ll go first”, and successively opened several post-sharing posts.

With his posts as a start, the group-buy post-sharing topic page immediately became lively.

After reading it, Jiang Qin exclaimed awesome, thinking that as expected, my ordinary Cao big V smelled it and came, and his influence was simply awesome.

He stretched and turned to sit back in the boss chair, looking at Professor Yan across the table.

Professor Yan had come over to benefit from the hype early in the morning, quietly reading the newspaper without much presence.

“Professor, what tea are you drinking?”

“Maojian.”

“Maojian is green tea, right? Green tea is good, it cools you down. I’ve been a bit irritated these past two days from being busy.”

Jiang Qin picked up the teapot, refilled a cup for Professor Yan, and conveniently poured one for himself too.

The winter is dry and thirsty, having a cup of tea to cool down is just right.

At this time, Professor Yan also picked up his teacup, drinking tea while observing Jiang Qin with narrowed eyes.

He had always thought that Jiang Qin and Ye Ziqing were the same type of people before.

Daring to think and do, full of energy, very similar in many ways except for gender, so he had extra goodwill towards Jiang Qin’s project, helping him solve the office problem and writing a letter of introduction for him.

But now it seems that this first impression was wrong.

When Ziqing made decisions back then, her expression was serious, her words were ironclad, she was swift and fierce, looking very professional, but in fact many things were too taken for granted, completely out of touch.

Jiang Qin, on the other hand, was all smiles, seemingly a bit flamboyant, but every decision had its deep inner meaning.

When you do something, can you clearly explain why you do it this way, the difference between being “able to explain clearly” and “unable to explain clearly” is really too big.

If you can explain the reasons clearly, it means that the development of this matter is still firmly in your hands, without any deviation.

But if you can’t explain it clearly, it also means that even you yourself can’t find the direction.

When a lead sheep can’t find an accurate direction and only wants to take it one step at a time, the fate of the flock is self-evident.

Before coming to benefit from the hype, Professor Yan had occasionally come to 208 to look around, thinking that Jiang Qin’s team had very high execution efficiency, and any strategic tasks could be accurately hit, which was really Jiang Qin’s luck.

But after he became a regular at 208 and saw Jiang Qin’s various arrangements, he realized that this high execution efficiency was just an assistance, and the core of the entire team and project had always been Jiang Qin’s precise decision-making.

Using the dorm aunts as a relay station, taking the area as a whole, cooperating with the first snowfall, this set of plans was really watertight.

It is said that Jiang Qin had also considered the situation of no orders on the first day, and still gave the delivery staff enough wages, letting them run empty even if there were no orders.

Is the right time, place and people a coincidence?

No, it was put together by someone.

But if you really want to put it together, you have to have the vision to see through the sky, earth and people.

If Ye Ziqing could have one-third, no, even one-fourth of Jiang Qin’s ability back then, Jiuhui Group Buy probably wouldn’t have lost so badly.

“The gap is too big…”

Professor Yan sighed softly and shifted his attention back to the newspaper.

At eleven o’clock in the morning, the cold wind outside the window was getting stronger.

None of the people in 208 wanted to go out to eat, so after a simple discussion, they collectively experienced the group-buy delivery service.

Jiang Qin ordered a serving of golden soup fatty beef, and also got a serving of the same for Professor Yan. The sound of slurping constantly rang out in the office, sounding extremely cheerful.

Looking around, everyone’s little faces were flushed, and some people even sweated from eating.

In his previous life, Jiang Qin had always been drifting in Shenzhen, working alone and renting alone. He had enough of loneliness, so he really liked this kind of atmosphere of eating together, feeling that it made the meal especially appetizing.

“After this wave of marketing peak passes, we can put a big electric pot in 207 and often have a hot pot in the office, which would be great.”

Professor Yan’s old face darkened: “No using public equipment for private purposes allowed!”

Jiang Qin choked for a moment: “This is just a suggestion, Professor. Also, are you a fan of oil dip or sauce dip?”

“Well… sauce dip.”

“Lanlan, make a note. Professor Yan likes to eat sauce dip. In a couple of days when we eat hot pot in 207, prepare the most delicious sauce dip for the professor!”

Professor Yan: “…”

Jiang Qin turned his head again: “Professor, can you eat spicy food?”

“No, it’s irritating.”

“Lanlan, make another note. When buying the pot, be sure to buy a yin-yang pot. The professor doesn’t eat spicy food, prepare the most tender soup base for him!”

Wei Lanlan immediately nodded: “Okay boss, it’s been added to the memo!”

After a moment of silence, Professor Yan coughed once: “No matter what, I am the director of the entrepreneurship base. Jiang Qin, you’d better restrain yourself a bit.”

Jiang Qin chuckled and turned to Dong Wenhao: “Old Dong, I remember you have a secret sauce dip that’s quite good, last time it made Wen Jinrui cry from how delicious it was?”

Professor Yan’s throat moved: “…”

“Boss, our Old Dong’s secret sauce dip is unbeatable, it’s fragrant.”

“Professor, Dong’s secret sauce dip, won’t you give it a try?”

Professor Yan didn’t agree, but also didn’t refuse, he just raised the newspaper and continued reading silently.