Chapter 306: Seductive Marketing is Amazing!

On the day new students arrived, not only Linchuan University but universities all across the country were bustling with activity, such as the eight university districts in Shanghai.

From the crack of dawn until the afternoon when the sun began to set, large numbers of new students entered the campuses. The new student welcome packs containing Zhihu promotional materials were sold one after another. While it wasn’t quite a frenzy, there was a sense of demand outpacing supply.

Students travel far from home to study and can’t bring all their daily necessities. The new student packs capitalize on this supply and demand relationship.

Jiang Qin cleverly used this as an advertising medium, turning passive traditional marketing into proactive marketing.

However, when students who bought the packs opened the boxes and saw the promotional pages, fans, hangers, and the “DuangDuangDuang” female college student on the shampoo packaging, they couldn’t help but wonder if they were really attending a proper university.

“Is it really that big? I don’t believe it, I’m going to see it with my own eyes.”

“Look at this ad copy – ‘Meet me on the Zhihu forum’? Wow, is this an adult website?”

“I’ve heard college life is great, but I never imagined it would be this good. Am I really allowed to look at this?”

“Could it be…this is my first step into adulthood?”

On the other side, the ground promotion staff from the group-buy branch arrived at their respective promotion points and handed out advertising fans to students passing through the school gates.

Although it was already late summer in September, temperatures remained high nationwide. After a series of hassles like signing in, paying fees, and getting cards, the students were sweating profusely just from standing, let alone walking.

Therefore, Zhihu’s blue advertising fans were distributed especially quickly. Some students who accidentally missed them due to the crowd even turned back specifically to get one.

When the entire campus was filled with waving Zhihu fans, the intangible atmosphere became a booster for marketing.

With everyone holding the same fan, who wouldn’t be curious? Especially with the eight campus beauties lined up on the fan, it was quite a feast for the eyes.

Sweet, sexy, ladylike, enchanting, pure – each campus beauty represented a different function of Zhihu.

From social chat to content sharing, secret confessions, online serial updates, trending news, hobby friends, alumni recommendations – aside from studying, these functions could satisfy nearly all of college students’ daily online needs.

At first, the students just took the fans to cool off. But after tidying up their dorms, going out to eat, and strolling around as their moods gradually calmed, most were drawn in by the content on the fans.

There was no other reason – the girls on it were truly beautiful.

After admiring the uniquely attractive eight campus beauties, Zhihu’s website and marketing slogans naturally entered their field of vision.

What else is there to do after arriving at college? Once the procedures are done and the beds are made, the rest is leisure time. It’s not too much to go online, right? And so, the youths who peeked in a few times could no longer leave.

This website really has some eye-catching stuff!

Besides these instantly captivating bonus posts, after a full month of content upgrades by Dong Wenhao, Zhihu’s vertical depth in various fields was already quite high.

Whether it was daily sharing, topic discussions, serialized stories, or various talent showcases, they were all quite attractive.

A little after 3 pm, as the temperature dropped slightly, the leader of the Zhihu promotion team’s Songjiang University City branch in Shanghai for the Wanzhong group-buying division brought over a bulging stationery pouch.

Opening the pouch revealed all kinds of self-inking stamps. The top was a round cone shape, and the bottom was a lid with a built-in ink pad.

The branch leader took out these stamps and distributed one to each of the fifteen ground promoters under him.

“Be careful not to get caught.”

“Understood!”

As soon as he finished speaking, the fifteen people responsible for on-campus promotion went to their respective universities. Taking advantage of the chaos of new student registration, they snuck into the campuses, uncapped the stamps, and stamped away on school bulletin boards, route maps, new student welcome signs, cafeteria windows, and lecture halls.

[The social network used by college students nationwide]

[Website: **********]

The uncapped stamps only had these two short lines, but no matter where they were, they were especially eye-catching.

For example, when you’re looking at a document, you’ll subconsciously glance at the signature and seal first. This is a habit, and in Jiang Qin’s hands, it also became a marketing tactic.

However, this “stamping operation” wasn’t targeting new students, but the entire student body. As long as someone could catch a glimpse, they would definitely notice the content on the stamp.

This was the most efficient and economical way to drive traffic, very suitable for Jiang Qin’s freeloading nature.

“Leader, I’m done stamping.”

“I’m done too. Damn, I almost got caught by campus security. So thrilling! But Lü Qiang lost his stamp while escaping, don’t know if it will cause trouble.”

“It’s fine as long as no one was caught. Go wash your face in a bit, let’s go out for a meal. Oh right, is the last group back yet?”

“Leader, I’m back. Mission accomplished. But I saw something written on the men’s bathroom stall in the teaching building – ‘I’m a 0 looking for a 1’. What does that mean?”

“That’s binary, something only programmers know. You guys didn’t even go to high school, no use explaining it to you.”

The ground promotion campaign in Shanghai’s eight university districts lasted a full day. The backend registration rate began to gradually climb, reaching an unprecedented peak by evening. New registered users broke ten thousand in the blink of an eye, at a startling speed that gave Su Nai quite a fright.

The boss only used a few “DuangDuangDuang” and achieved this effect. Could it be that the essence of this world is actually seduction?

Great, it turns out I’m not the only one in this world who likes seductive content.

Su Nai hummed a tune excitedly, then exported the growth data table, generated a PDF, and emailed it to all of Zhihu’s strategic partners using the email address Jiang Qin left.

That night, as the lights turned on, when those brand executives opened their inboxes and saw the line graph showing an almost 90-degree upward trend, their faces were also filled with disbelief.

Isn’t this promotion efficiency too exaggerated? Is the communication power of the internet really this strong? No wonder Boss Jiang kept saying the internet era has arrived and all future business will depend on traffic. Looks like he really wasn’t bluffing.

The key is, this is only the first day! Given time, who knows what this traffic pool will eventually grow into?

Su Nai: “Seductive content is truly powerful.”

Strategic partners: “The internet is truly powerful.”

This is the result of different judgments due to information gaps.

Su Nai felt the rapid growth of new users relied entirely on “DuangDuangDuang”, while the brand executives felt it was because the internet itself has unparalleled communication speed.

But what about the facts?

In fact, the line Jiang Qin laid out was very complex and precise.

From the first step of ground promotion with the new student packs and fans, Jiang Qin grasped the needs of new students for promotion. The effects of passive advertising and active acceptance are worlds apart.

In addition, the tactic of stamping everywhere also successfully achieved the long-term effectiveness of the marketing campaign, so that even after the ground promotion ended, the marketing effect would continue.

Additionally, there was the eye-catching “Duang” style promotional theme and the seductive content that hooked new users in the shortest possible time.

Most crucially, the timing of the freshman enrollment period was perfectly chosen.

With the right timing, location, and people, Jiang Qin maximized the marketing effectiveness at every detailed step, making the entire combination feel smooth and seamless.

However, because the online content was done by Room 208 and the offline promotion was done by the Wanzhong branch, they could only see a portion and very few people could see the full picture of the entire promotion.

But very few didn’t mean no one.

At 10 pm in a certain villa in Sheshan Manor, a stack of documents was placed on a rosewood desk, including an analysis of Zhihu’s website content, minute-by-minute observational data of the promotional activities, and footage of the promotional scenes.

Next to these paper documents was a storage box labeled “Freshman Enrollment Gift Pack” and a cone-shaped round-headed stamp beside the box.

Qin Jingqiu and Feng Shihua were sitting in front of the desk, carefully reading through the stack of documents with serious expressions.

The Feng family was the local tyrant of Shanghai after all. Jiang Qin’s promotion here couldn’t be hidden from them. As long as they wanted to know, there were no secrets, even the small details.

Out of love for Feng Nanshu and also to examine his future son-in-law, Qin Jingqiu specifically arranged for people to keep an eye on them for a day, originally worried they would encounter difficulties and wanting to secretly help. However, she didn’t expect that the people sent couldn’t even keep up with the other party’s promotional pace.

“What do you think?”

Qin Jingqiu pursed her lips, “I found that I underestimated little Nanshu’s sweetheart.”

Feng Shihua looked up at his wife, “How so?”

“Anyone can do a campus website as long as they have content and are willing to spend money. The chances of success are high. But no one can match his speed, not even me. His promotional efficiency is too high. From last year until now, this guy’s tricks have been endless. What others need three years to accomplish, he can do in a month. Do you know what this means?”

“What does it mean?”

“Fast. It means he will always be one step ahead of others and can make more plans.”