Chapter 327: You Mustn’t Crave My Body!
by xennovelIt was autumn evening at Linchuan University. The temperature had dropped slightly. Whether due to the time of day or the cooler weather, the campus felt quiet.
Lights began to shine quickly at the front square, and the Academy Supermarket lit up as well. The group-buy yellow hats were busy moving in and out through the back door, preparing for the night’s distribution. The business side seemed prosperous.
After exiting the female dorms, Feng Nanshu still looked a bit dazed. She had not expected to find Jiang Qin genuinely standing by her bed.
She even forgot to hold hands until half a moment later when she finally realized it, then hurried to catch up with him, slipping her hand into Jiang Qin’s pocket and coolly watching his expression.
“Jiang Qin, what are you thinking about?”
“I’m trying to figure out how to regain my dignified image.” Jiang Qin was quite serious.
Feng Nanshu felt guilty but spoke boldly, “I really thought it was a dream.”
“So in your dream, I don’t do anything but nibble on your pig’s trotters every day?”
“My feet aren’t pig trotters.” Feng Nanshu didn’t quite agree with his depiction.
Jiang Qin fell silent for a long while, “It wasn’t about eating feet, it was a foot massage. You just can’t remember, making everyone in your dorm think I’m some kind of pervert.”
“You’re fooling me, massages are done with hands,” retorted the astute little rich girl.
Unable to help himself, Jiang Qin glanced at her, “You’re showing your ignorance. There’s a technique called tongue-tip reflexology, that’s what I meant.”
“?”
Feng Nanshu was stunned for a moment and before she could react, she found herself being pulled by Jiang Qin into the second cafeteria. But this time, Jiang Qin firmly refused to eat pig’s feet noodles, as if only by avoiding them could he prove himself to be a gentleman.
It was like a thief pausing his activities after realizing his cover was blown, surely going inactive for a couple of days and daring not to engage in any related behavior.
After some hesitation, Jiang Qin chose duck soup and added two pieces of fried dough, pinching a bit and soaking it in the soup to feed Feng Nanshu, even wiping the corner of her mouth, feeling her skin was tender and smooth.
This girl really could endure.
According to Gao Wenhui, she had watched her video meeting till 3 AM before going to bed and was up by 6 AM to wash up and wait for him in the cafeteria for breakfast.
After eating, she watched it again before going back to bed. Still, her eyes were watery, showing little sign of redness and almost no dark circles.
No, not quite none.
Jiang Qin closely observed and did see traces of dark circles on her cheeks.
The little rich girl felt oddly tense being stared at by Jiang Qin, her expression turned frosty, her wealthy, beautiful demeanor activated again. Yet, her quivering eyelashes and the stars in her eyes revealed a slight yearning.
After a long look, Jiang Qin came to his senses, “I heard you skipped class to watch my videos?”
Only then did the little rich girl remember skipping class that afternoon and proudly puffed up her chest, “Jiang Qin, I’ve learned to skip classes.”
“What’s there to be proud of? To this day, I still can’t recognize all our teachers.”
“But I’ve never done it before,” she said, pleased with herself.
Jiang Qin tore off a strip of duck meat and fed it to her, “Learning only the bad stuff, do you think skipping class is good? quit it and go sleep early tonight.”
“I’ll try my best,” Feng Nanshu seriously stated, then opened her mouth to eat the meat from Jiang Qin’s hand.
After having dinner, it had completely darkened outside. Jiang Qin took Feng Nanshu to the school baths for a shower, then walked her back to her dormitory, waving to her under the streetlight.
Feng Nanshu also stood by the window waving back, looking sweet and peaceful, “Big silly bear, good night.”
Her tone was soft and Jiang Qin standing five floors below could likely not hear her. But seeing the scene before him, Jiang Qin’s feelings became complicated.
What does it mean to be good friends?
Setting aside everyday behaviors, he felt good friends could fool around together, and have their own lives when apart. But now, the little rich girl seemed to have unlimited access to his life, as if their destinies were intertwined.
He remembered when he first came back to life, all he thought about was making money. But in these last six months, it felt incomplete without hanging out with the little rich girl.
Holding hands, hugging, feeding her, drying her hair, and nuzzling the little tiger had all become more natural and smoother, just like a frog being slowly boiled…
At that thought, Jiang Qin’s heart suddenly skipped a beat, and he warily looked up at Feng Nanshu standing on the fifth-floor window ledge.
“Little rich girl!”
“Huh?”
“You are not allowed to crave my body!”
Jiang Qin, as cold as a heartless assassin, dropped this line and turned to leave.
Having heard these words, Feng Nanshu blinked in confusion then watched the big silly bear walk away into the night before bustling into the dormitory.
She really took Jiang Qin’s words to heart, not even thinking of turning on her computer to watch videos, and promptly climbed into bed.
But having slept in the afternoon, she found it hard to fall asleep and simply stared at the ceiling, appearing like a soulless cute girl.
“I’ve quitted for a minute, reward myself with ten minutes…”
Suddenly making up her mind, Feng Nanshu climbed out of the bed to her chair below, turned on her computer, curled up her legs and her fair feet wobbled.
The following morning, Linchuan quietly welcomed a spell of autumn rain. Jiang Qin climbed out of bed, checked his mobile, but found no morning greeting from the little rich girl, which he found odd.
“This girl, she didn’t break her promise last night, did she?”
Jiang Qin set down his phone, freshened up in the bathroom then grabbed an umbrella from the cupboard. Instead of probing further about the little rich girl, he headed towards the entrepreneurship base under the chilly autumn rain.
The second round of Zhihu’s ground promotion had officially started targeting cities like Tianjin, Chengdu, Xi’an, Zhengzhou, Changsha, and Ningbo. These locations hadn’t undergone market analysis yet, so their statuses were still unknown, and he had to monitor them closely for the next few days.
【Join classmates on Zhihu】
【Share fun moments on Zhihu】
【Looking for love? Find it on Zhihu】
【Go on Zhihu, go on Zhihu, go on Zhihu】
【College students should be on Zhihu】
On the first day of the campaign, employees used loudspeakers at university entrances and midsections of pedestrian streets, playing coquettishly recorded ads by schoolgirls, echoing the past campaigns like Goat Goat Goat Hengyuan Xiang, using repetitive keywords to create an earworm effect and familiarize the target audience.
Besides Hengyuan Xiang, tactics used by “Self-High Pot, Self-High Pot, eat alone with Self-High Pot” and “What’s up, nothing’s up then munch on Liuliu Plum” also followed this approach.
Subsequently, various promotional materials about Zhihu started to appear incessantly around university towns.
This was the second step in ground promotion, visual resonance.
Once the repeated advertising slogans lingered in your mind and you suddenly spotted Zhihu on the street or campus, it naturally evoked a sense of familiarity.
This wasn’t an ingenious marketing trick, but rather, an old scheme that’s been around for decades; new or old, as long as it worked, it was welcomed.
However, due to staff staying behind in first-tier cities after the first round, the group-buy marketing department proposed again to expand their manpower, planning to recruit fifteen more people.
They’re also planning to expand their street team from over a hundred people to more than three hundred.
The street team doesn’t need to be highly skilled—just hiring local day laborers will do. They had everything ready by that evening.
Zhihu’s user count started to skyrocket. It quickly broke through the four hundred thousand mark, prompting Jiang Qin to invest in more servers and upgrade the bandwidth.
Autumn days, autumn rain, street promotions, attracting traffic.
That day, the cool weather contrasted starkly with the heated online activity.
Of course, after the signing ceremony was finished, it was time to start scheduling marketing for Linchuan’s flagship brands.
The first batch of chosen brands included Jiaduoji, Kangmailang, Burger King, Qing Flower Pepper Grilled Fish, and River Hotpot.
For fast-moving consumer goods, you only need to establish a supply chain. This phase is the least costly and most hassle-free. But opening places like Burger King, a grilled fish store, and hotpot requires finding specific locations near university towns and tends to be a much slower process.
Moreover, opening stores is not about picking any location arbitrarily—it requires considering geography, foot traffic, the business environment, and even feng shui.
At noon, Jiang Qin drove downtown specifically to meet with the heads of these brands.
“I suggest that these three stores shouldn’t be too far from one another. That way, when we do marketing, there can be a synergistic effect, even possible mutual hype and shared traffic. Besides, the business district in the university town isn’t really big enough to justify spreading out too much.”
“These past few days I’ve been quite busy. I had staff stationed there to scout locations thoroughly. After my analysis, I’ve selected a few appropriate spots. You can have a look.”
Jiang Qin took out a map with marked points and laid it in front of the three bosses.
Liu Xiliang from Burger King nodded, “Hmm, I think Mr. Qin makes a lot of sense. We’re not in direct competition, so being close shouldn’t pose any problems, and it indeed benefits overall marketing.”
“So, we’re settled on this?” Jiang Qin’s gaze swept over the three.
Kang We from Kangmailang couldn’t help but point at a place between the three stores, “How come that spot is empty? Won’t outsiders benefit from our activities then?”
“No, no they won’t.” Jiang Qin showed a congenial smile.
“?”
The three bosses initially didn’t quite catch his meaning, but having experienced Jiang Qin’s tactics, they didn’t question him and decided to arrange for store openings on-site immediately.
It wasn’t until after they had leased the shops that they realized the empty shop between them was already being revamped, with an unfinished sign hanging outside that read ‘Xitian’.
Grilled fish and milk tea? A perfect match.
Hotpot and milk tea? A perfect match.
Burgers and milk tea? Also a fit.
After learning this, the three bosses were stunned for quite a while thinking, “This Mr. Jiang really played us—he specifically positioned his own shop right in the middle!”