Chapter 330: Here, Let Me Walk You to Your Car, Uncle Jiang!

Each region boasts some highly acclaimed local brands like Quanyangquan from the Northeast, Jinyinhualu from Hubei, and Danshan Dip from Yunnan.

But in today’s world, becoming a national brand is less about product quality and more about the savvy use of marketing strategies.

With enough marketing skills, even the most ordinary products can dominate the market, selling for more than gold with pride. Without it, even treasures remain hidden, lacking even the courage to raise their prices.

The track is crowded with many competitors, and without the best methods, even great products struggle to break out.

Isn’t Xitian just such a case?

It rose by sponsoring the Campus Beauty Contest and used that to break into the market. Without these, it’s just an average milk tea shop that wouldn’t have had a signature milk tea without acquiring Gao Dawei’s secret recipe.

Damn, all those good at marketing should die, except me!

Although Jiang Qin engages in these practices too, he still relentlessly criticizes others in his mind—truly a case of Chinese-style hypocrisy.

Like how drivers curse at e-bike riders for not knowing the traffic rules and vice versa, each considering themselves the victim.

However, viewed from a businessman’s perspective, these issues evolve differently. As the internet era dawns and the digital track opens up, mastering brand marketing becomes crucial for every company’s future.

You stay aloof, neglect marketing, and focus only on improving your product quality, but others seize the market first because they do market.

The market is only so large; having bad products and failing to shout about the good ones are equally fatal.

Jiang Qin, just a regular college student under twenty, a sophomore, leads all local brands in Linchuan, primarily due to his adeptness at brand marketing.

Leaving aside Jiaduoji, Xitian, Zhihu, and group-buying instances, just his two high-profile campaigns were enough to resuscitate Wanzhong from near demise—an incredible feat.

Most importantly, he is indeed leading Linchuan’s local brands to a larger stage.

Don’t be fooled by his usual manipulating tactics. His unimpressive face always exudes shrewdness, and he truly dares to teach what he knows.

So, are marketing costs in the hundreds of thousands or millions expensive?

No, not only do they not find it expensive, but they even feel like they are getting a bargain.

Besides, it’s beneficial for Jiang Qin too. Once Linchuan’s brands make it big, group-buying’s next promotion will gain a fast track, significantly bolstering its foundations.

“President Jiang, let me offer you a toast!”

“President Liu, you are too kind.”

“President Jiang, I must also offer you a toast.”

“President Kang, you are being too generous.”

After two drinks, Jiang Qin felt his alcohol tolerance crashing and immediately pretended to be drunk to ward off further toasts.

Being a businessman, just like assets, one should not reveal their alcohol tolerance too soon.

We live in a nation that idolizes drinking culture at the negotiation table, enforced by some unknown rule maker that insists on drinking to sincerity at business meetings, making alcohol tolerance a vital asset.

As a college student with less artistic drinking skills, this is normal.

Meanwhile, aside from Ye Ziqing, the expressions of the three others sitting in the back grew vacant.

From the conversation, they grasped some things. It seemed like these business leaders were all prospering under Jiang Qin’s lead, as if they depended on him for their meal tickets.

Thinking about this, Liu Yin felt uneasy, especially recalling how she had just called him ‘little brother’ and self-proclaimed as ‘big sister’ while advising him to study hard.

Maturity isn’t about how old you look but the aura and posture you carry, like Jiang Qin’s calm composure, something they felt they couldn’t emulate.

In this mindset, Liu Yin felt significantly diminished, transforming from an intellectual big sister to a little niece, almost feeling able she might start calling him “Uncle” now.

Ye Ziqing’s emotional state was also complicated, her feelings of disparity growing.

Why was this so?

She had attended many drinking sessions and was not unfamiliar with the atmosphere, always either led to drink or teased.

She had once hoped to change this by controlling the tempo of such gatherings in her own style, but it was too challenging.

But seeing Jiang Qin’s effortless demeanor made her realize she was lacking in many aspects besides capabilities.

“Alright, esteemed CEOs, let’s call it a day here. Once the brand is well-established, we can find a better occasion to drink to our heart’s content.”

“Is President Jiang leaving?”

Jiang Qin stood up and nodded, “You continue, I must leave first.”

The bosses immediately rose to see him off, but Jiang Qin stopped them: “No need for a send-off. You should take this time to discuss further matters.”

Liu Xiliang quickly turned to his daughter: “Yin Yin, go, send off your Uncle Jiang!”

“Ah? Oh…okay.”

Liu Yin picked up her bag and followed Jiang Qin out without knowing what to say or call him, thus awkwardly tagging along.

Seeing Liu Yin leave, Ye Ziqing and the others would not remain there either and all accompanied her to the door.

“Junior, how are you getting back?”

Upon hearing this, Jiang Qin glanced at his phone.

The little rich girl had messaged again, telling him to stand still and wait for her to pick him up, increasingly mimicking his style.

But Jiang Qin thought otherwise.

Being picked up by the little rich girl would only lead to more trouble, especially since he had just learned she had always been curious about his spare phone.

You can’t really give a lighter to a girl who plays with fire.

“I drove here.”

Jiang Qin pointed at the Audi across the street: “But I’ve had a drink, can’t drive now. As Linchuans first Study Star and young entrepreneur, I must lead by example and follow the law, so I’ll take a cab back.”

Liu Yin tried speaking for the first time: “Shall we drop you back?”

“Where’s your car? Is it far?”

Upon hearing this, Zhang Feng couldn’t resist and clicked his car key. A red Ferrari across the street flashed its headlights twice, its sleek design looking extremely cool.

Rich second generation is impressive, Jiang Qin couldn’t help but click his tongue: “Damn, that’s enviable.”

“It’s nothing special, not even three million. Want to buy it? I have a friend who sells cars, can introduce you.”

“Forget it, I can’t afford it. Do you know how much effort a kid from an ordinary family like me needs to make three million? You can’t even imagine.”

Zhang Feng paused: “Ten years?”

Jiang Qin raised a finger and bent the tip, grinding his teeth: “Half a year. It would take me a full half-year to make three million. I can’t afford to lose half a year’s effort on one car.”

“……”

Zhang Feng’s mouth twitched, feeling like he got a faceful, yet without evidence.

Jiang Qin withdrew his hand, reverted to his usual aloof coolness: “You guys probably have other plans tonight. I won’t intrude further. I’ll just take a taxi. Plus, this car is a two-seater; walking to the door, people might think I’m kept by some guy.”

Liu Yin couldn’t help but speak up, “I haven’t had a drink. I can take you.”

“That’s even less appropriate. I have a good friend who really loves dumplings.”

“?????”

Under the evening breeze, Jiang Qin waved his hand, turned, and walked toward the road, then hailed a taxi and disappeared under the vast moonlit night.

Watching this scene, Liu Yin pursed her lips, pondered a long time, unable to untangle what happened today: “Ziqing, this junior of yours is quite strange.”

“What happened?”

“If you block his face, I think people would believe he’s forty.”

Ye Ziqing tightened her coat against the street’s cold wind: “His actions really don’t match his age.”

Liu Yin thought about the people around her but couldn’t find a similar feeling: “By the way, what does he actually do? My dad acts like a third-rate in front of him.”

“Your family is truly one of fatherly love and filial piety.”

“Seriously, tell me.”

Ye Ziqing turned to her: “Do you know about group-buying?”

Liu Yin frowned slightly: “I know, that one that was all over the ads recently, didn’t I watch the news at your place?”

“Then you didn’t pay close attention. Group-buying is his, but he’s not just the boss there. Talking about it is rather complex. He’s now a representative of Linchuan’s business circles. Your dad’s fast food business needs him to break out of Linchuan.”

“Didn’t you say he’s a university student?”

“He… is indeed a university student, sophomore this year, just like me initially. He chose to start a business in school, but he has gone further, faster, higher.”

Not a building explosion last chapter. I released it then wasn’t satisfied. Edited a few more times. Got quite a bit of comments, just distributed in various paragraphs.