Chapter 58: Motto Version 2.0

Lu Xuemei had just listed the two design drafts together, finding ten strangers to judge them. The result was seven people thought the initial version was better, two thought the last version was good, and one was undecided.

So which was superior or inferior was already quite obvious.

“How about it? I told you, it’s better not to change it. It’s really blind guidance.”

Jiang Qin took the computer back, lifting his head expressionlessly, “Were there people curious about the website content after seeing the pictures?”

Lu Xuemei nodded, “Of course some people were curious. They even wanted to know when this website can be used.”

“Then which design draft were they pointing at when asking?”

“The second one.”

After finishing speaking, Lu Xuemei was slightly stunned, discovering the previous scene flashing through her mind again. Her eyes gradually turned astonished.

That’s right. Those people all seemed to be pointing at the simplest design draft, the later revised version, when asking about the website situation.

“Why is it like this?” Lu Xuemei felt a bit at a loss.

“This is very normal. Because while the previous version’s design does look good and is indeed very high-end, it has too many elements. Scanning over it, you can’t grasp any key points at all. After removing the superfluous elements, the information transmission becomes intuitive.”

Jiang Qin placed the computer back in front of Pang Hai, saying in a flat voice.

“But only good-looking advertisements will make people want to look at them. If no one even wants to look, no matter how concise your information is, it’s useless.”

Lu Xuemei felt very unconvinced. The efficiency of information transmission was indeed important, but if no one looked, what use was there?

“But it’s a fan.” Jiang Qin looked at her and said.

Hearing this sentence, Lu Xuemei was slightly stunned, as if suddenly realizing something. The words she still wanted to argue with instantly extinguished in her throat.

“Now the weather is so hot. When you go to the bathroom, the cafeteria to eat, participate in club activities, and even go to class, you’ll always use a fan, right? Even if it’s not that exquisite, is it hard to glance at the information on the fan surface for one second?”

Pang Hai couldn’t help but slightly furrow his brows, feeling a sudden enlightenment, “Makes sense…”

Jiang Qin rubbed his arms being blown by the air conditioning, continuing, “Flyers must be designed to look good because they have no practical value. If there’s no appeal, they’ll be casually thrown away. Most people won’t care what’s written on them. But fans are different. Fans have retention ability and practical value. Then why must the design aesthetics obstruct the information transmission?”

Lu Xuemei pursed her lips, unable to say a single word.

She admitted her perspective had always only been on the aesthetics of graphic design itself. She had never considered its medium.

But just as Jiang Qin said earlier, since they knew the people receiving the fans wouldn’t casually throw them away, why obstruct the accurate transmission of information while being overly demanding of aesthetics?

Pang Hai raised his head at this time and glanced over, “Boss, have you studied commercial design and advertising before?”

“No, I just have a tiny bit more talent and ability than ordinary people.”

“Ability? Where? I don’t see it.” Lu Xuemei was unconvinced in all sorts of ways.

Jiang Qin lifted the corner of his mouth, treating her like a child throwing a tantrum, “Little girl, how are you blind at such a young age? So pitiful.”

“You…”

“Alright, Old Pang, send the design draft to Shengshi. I still have military training this afternoon. I’m leaving first.”

After speaking, Jiang Qin called his little rich girl and left the library, heading straight for the milk tea shop.

“Military training? He’s a freshman?” Lu Xuemei widened her eyes in disbelief, suddenly feeling a sense of defeat inside.

She had studied design for two years, yet ended up being taught a lesson by a freshman. Moreover, it was in her own professional field. This made her a bit unable to accept it.

Pang Hai slowly put away the computer, reaching out to pat her shoulder, “Xuemei, don’t be discouraged. Not just you, even I hadn’t considered the issue of communication mediums.”

“Really, Master?” Lu Xuemei looked up at him.

“Really. This past year, I took on quite a few flyer designs for nearby small businesses. I always felt my aesthetics were good and my skills were strong. The clients’ requirements were also simple. As long as the font was bold and not ugly, it was fine. I was also quite complacent. But until today, I finally understood. It turns out real commercial design isn’t so superficial.”

Pang Hai couldn’t help sighing a little, “No wonder some designers can only do jobs worth a few hundred yuan while some designers can do jobs worth hundreds of thousands of yuan.”

After being in a daze for a while, Lu Xuemei suddenly raised her head, “Then how does he know? He’s not even in our major!”

“You have to admit, some people’s vision is more suitable for taking in the big picture.”

…

In the middle of the day, Pang Hai hyped up Jiang Qin’s awesomeness behind his back. But when it was time for military training in the afternoon, Jiang Qin suffered.

As soon as he walked to the training field, he was warmly greeted by the instructor. Then he obtained the conspicuous package deal of five laps around the field, one hour of military posture, and shouting “Dismiss!” a thousand times facing the wall.

After going through this whole set, Jiang Qin vowed to never show off his talents again in this life.

Guns shoot birds that stick their heads out. Make money while you can.

Don’t talk about being a love-struck fool. Sleep early for good health.

Read more books when you have time. Rub your feet when you’re troubled.

Soft rice doesn’t hurt the teeth. Rich women are really great.

Jiang Qin used a tree branch to write down his life motto version 2.0 under the wall.

However, being the bird that sticks its head out also has benefits. At the very least, when he returned, the freshmen in his formation and the other three formations all expressed their lofty gratitude and warm applause to him.

Nothing else, just because a simple talent show gave four formations a relaxed three-hour break. He even took responsibility and punished himself when he came back. This spirit alone already moved many people.

But when military training ended in the afternoon and Jiang Qin ate and returned to the dorm, he suffered Cao Guangyu’s merciless ridicule.

Old Cao didn’t have to do military training after his circumcision. He also didn’t need to be grateful to Jiang Qin. But as soon as he heard about the awesome thing of shouting “Dismiss!” that had nothing to do with him, he felt uncomfortable. He wanted to kick someone when they were down.

“Old Jiang, I heard you shouted ‘Dismiss!’ facing the wall for a whole afternoon and scared away all the stray dogs?”

“Hehe.” Jiang Qin let out a cold laugh.

Cao Guangyu lay on the bed, not caring how he looked, his mouth pursed like cotton pants, “I told you long ago, don’t be so high-profile usually. There are some things you can’t handle.”

Jiang Qin turned his head to glance at him, “Old Cao, how’s your peeing tool?”

“Still needs to recuperate for three or four days. Why?”

“Then I’ll show you something good.”

Jiang Qin opened his laptop, entered the website URL he had given Su Nai before, and opened the video section.

Cao Guangyu’s face turned pale and a layer of cold sweat immediately appeared on his forehead.