Chapter 591: Speedy Delivery with Group-Buy Title

“Avoid selling plastic bags and takeaway boxes near those delivery company headquarters.”

“Take Hungry Yet employees, for example. They often order takeout too. It would seem a bit rude if they saw us selling such items.”

“I always prefer to do business amicably.”

“Also, when you’re selling plastic bags, don’t feel burdened. Remember, our goal is to reduce packing costs for merchants to help them earn money. It’s a noble cause.”

“Seeing merchants smile for saving just a few dozen or hundred bucks on packing costs makes it all worth it.”

One week after implementing the packaging plan, Group Delivery’s user base increased steadily.

During this period, Jiang Qin held a conference call to motivate everyone and enhance the internal mindset of the various branches.

After the call, everyone felt considerably relieved.

“Our second batch of packaging bags is ready. The quality is poor; they might tear sometimes. Also, the workshop supervisor from Shengshi Ads doesn’t see well and accidentally printed other platforms’ logos on these bad-quality bags.”

“The ground team should try distributing these to see if they can give them away. The main message is to avoid wasting…”

“If these bags [with other logos] tear during delivery causing meals to spill or require redoing, we’ll cover the losses and even compensate with double the number of Group Delivery bags!”

Watching Jiang Qin on the screen made Ye Ziqing’s scalp go numb.

Previously, she only needed to review business plans and strategies, but now she also had to read scriptures to sleep peacefully.

Otherwise, she felt her sins were too heavy.

This will eventually come out, sooner or later. Then Jiang’s ancestors might have to face tremendous pressure…

In subsequent days, bags with logos of Hungry Yet, Sticky Rice Delivery, and Praise Delivery began circulating in the market and were easy to tear.

Soon, these platforms received a torrent of negative reviews.

Since using these “other’s bags”, consumers often encountered spilled soups, and broken bags which were difficult to manage.

Negative reviews, really harsh ones!

Soon after, these packages were collectively boycotted by merchants, opting to use only Group Delivery packaging.

The merchants knew it was the fault of the bag sellers, but the consumers didn’t. In their minds, ordering from other services often resulted in spilled soups and torn bags, while Group Delivery’s were always intact.

This detail then created an innate thinking in consumers.

That is, if their packaging is so poor, how good could the meals be?

Once this notion took hold, it solidified in people’s minds.

Thus, in just a few days, Group Delivery became synonymous with conscientious delivery, driving user numbers up again.

Meanwhile, a plastic bag seller looking over his crammed inventory fell deep into thought…

“Old Jiang, aren’t you also running a delivery service?”

“Yes, it’s booming.”

“Come on, all other apps have invaded Linchuan University’s market. Where’s your Group Delivery? No sign of it, right?”

Early Sunday morning, Jiang Qin just woke up when he heard his three roommates ordering delivery, grumbling with their phones.

Many delivery platforms now target university markets, employing part-time college students for on-campus promotions, offering subsidies and free colas with orders.

Thus, many students no longer use Group Delivery’s pre-order blocks, switching to real-time delivery platforms instead.

Cao Guangyu and the others were puzzled. They had heard about Jiang Qin’s plans for delivery since he was always busy with meetings and calls, yet there was no sign of it.

“You can’t see it because you haven’t ordered yet. Once you do, you’ll know—Group Delivery is everywhere.”

Jiang Qin stretched and adjusted his trousers to hide something enticing to Feng Nanshu.

What can you do, young college students are just full of energy.

At that moment, Cao Guangyu glanced at him, certain he wasn’t fully awake.

You don’t promote, organize events, or even post many posters. How can I order from Group Delivery?

“Qi, Chao, my delivery’s here. What about yours?”

“Mine’s here too.”

“Let’s go collect them together then.”

Cao Guangyu rolled out of bed, landing on one foot as gracefully as a knight in stubby armor.

The three of them dashed to pick up their deliveries, only to return with bewildered expressions.

Cao Guangyu ordered from Praise Delivery, Ren Ziqiang from Hungry Yet, and Zhou Chao from Sticky Rice Delivery.

Surprisingly, their packages were all marked with [Group Delivery: Fast Delivery of Anything], as if haunted.

Right then, Jiang Qin sat up and reached out to pick up three flyers from the trash can by the door.

Hungry Yet, Reputation, and Meal Point.

These three platforms have now targeted the college student market, constantly hiring part-time students for on-campus promotions.

This new app, Meal Point, specifically targets university students, and like Group Delivery, is growing well due to its clear target demographic.

Its founder, Mr. Duan, is also a young entrepreneur, not even thirty yet.

Jiang Qin smacked his lips and threw the three flyers into the garbage, looking at them as if they were dead.

Over the following days, Hungry Yet, Reputation, and Meal Point’s intense campus promotions went smoothly, boosting Group Delivery’s fame!!

Others’ slogans might not stick with college students, but [Group Delivery: Fast Delivery of Anything] sure does!

“Did Group Delivery run any ads?”

“No, it’s been quiet. I haven’t even seen a flyer.”

“That’s odd. How come their app downloads are so high?”

The head of Praise Delivery, Guo Liang, glanced at the download charts, puzzled at how Group Delivery was rapidly catching up.

His subordinate, former Lashou leader Luo Ping, and Robin, felt suddenly anxious.

It reminded them of those days… when they were chased by dogs.

Because senior management is often distanced from the market realities, their heads are filled with strategies and layouts, unaware of the ground realities.

Like a dog, encased in a plastic bag, wandering around the battlefield.

This is a feature of a booming industry: everyone watching their competitors, neglecting these small, significant details.

Meanwhile, Shengshi Advertising Factory opened two more production lines to continue working day and night.

Soon, Hengtong Freight trucks rolled out from Shengshi, speeding into cities and into Group Delivery’s supply chain warehouses.

Spring, being a rainy season, saw a spike in delivery orders.

As the delivery rider industry was still evolving and not fully equipped, sudden rainfall meant riders had to deliver in the rain and find shelter afterwards.

“Need a raincoat?”

“We have them.”

“Yours is too small; it covers the front but not the back. Our raincoats are large, directly from the factory, cheap, and of good quality. If it tears, come to me, and I’ll replace it for free.”

Delivery rider Xiao Zhang looked up at the man in front: “How much?”

“Fifty yuan. There’s a pocket on the right to hold your phone, the material is skin-friendly and doesn’t harden, highly waterproof, with reflective material on the back for safe night driving.”

“That cheap? I spent fifty on this lousy raincoat.”

Jiang Zhihua smiled: “Of course. There’s a slight issue though—this batch was unwanted by another company, slightly printed, and only in yellow. If you all take them, I can discount ten yuan.”

“Let me see it.”

“We also have windbreakers. Look, they’re tear-resistant and water doesn’t seep through, eighty yuan. But it’s printed, and only one color. I’ll give you a ten yuan discount.”

“That cheap?!”

Jiang Zhihua handed over the raincoat and windbreaker: “Both for you, plus a waterproof box you can tie to your electric bike’s rear. It’s insulated too.”

Xiao Zhang gaped: “You’re giving away stuff too?!”

“Yeah. Want it?”

Xiao Zhang glanced outside at the rain: “Can you make it any cheaper?”

Jiang Zhihua placed the items in his arms and pushed the waterproof box toward him: “How about I just give it to you?”

“Are you a saint?”

“Buddy, your job isn’t easy. I know you know many riders, just bring me some business in your free time. For bulk orders, it’s half price. This batch is clearance; once it’s gone, it’s gone.”

Xiao Zhang unfolded the raincoat, spotting eight bold words: “Is this also from a delivery company?”

Jiang Zhihua lowered his voice: “Those who know, know. Treat yourself better as a rider.”

Sometimes, street marketing makes people wary, but free changes everything.

Soon, a group of riders seeking shelter gathered, asking if Jiang Zhihua could also give them freebies in exchange for business referrals.

Delivery platforms don’t offer a base salary or insurance, so riders’ sense of belonging is quite low.

Plus, many handle orders from two or three platforms simultaneously, not minding what’s printed on their gear.

As long as it doesn’t say, “I am a big idiot,” what’s wrong with wearing it?

Thus, the number of riders ordering gear from Jiang Zhihua kept increasing.

“Bro, you want a set too?”

“Yes, I’ll take one.”

Jiang Zhihua handed over the gear: “How long have you been a rider?”

The man, in his thirties with a crew cut, counted money as he spoke: “Just started. I used to sell stuff, but business kept getting tougher, so I stopped.”

“What did you sell?”

“Plastic bags.”

Jiang Zhihua’s eyelid twitched, and he chuckled, giving the man a free helmet.

In the Wangjing office building on the eighth floor, a copywriter named Xiaobai ordered delivery again, and more in the company did the same.

Especially today, with the rain making going out inconvenient, why not have meals delivered?

But when Xiaobai saw the delivery man in a bright yellow raincoat embroidered with [Group Delivery: Fast Delivery of Anything], he felt bewildered again.

Previously, it was just the packaging bags labeled with Group Delivery, but now… even the riders were from Group Delivery. This Group Delivery is really something.

Many platforms are considering uniform outfits, but if they go with uniforms, they can only issue, not sell.

Wow, they deliver your meal, and you earn from their clothes too?

But with the rapid increase in riders, outfit costs are also a significant expense during this market-grabbing phase, naturally pushed to the back burner.

Jiang Qin had invested quite a bit in this clothing project, but its promotional effect was exceptionally clear.

Some riders, not yet approached with sales, saw their colleagues in yellow robes on the road and mistook them as issued, prompting downloads of the Group Delivery rider app.

Why?

Because they thought, serving Group Delivery for a couple of days to score a uniform seemed like a pretty good deal.

“How’s the order volume been lately?”

“Pretty good, steadily rising. The best performance is still in Kyoto, followed by Shanghai. But in Shanghai, Hungry Yet still has the most users.”

“Also, the growth in Group Delivery’s business is huge, strangely huge.”

Praise Delivery’s Guo Ming was on vacation today, at an amusement park with his daughter but still constantly on calls about work.

Just then, a whizzing electric bike startled him.

“Damn it, what was that? A yellow flash scared me!”

“It’s Group Delivery: Fast Delivery of Anything.”

A ticket inspector nearby mentioned casually, causing Guo Ming’s mind to buzz: “What… what did you just say?”

The inspector hesitated: “Group Delivery: Fast Delivery of Anything.”

“And what about Praise Delivery? What’s their line?”

“I… I don’t know.”

Guo Ming held his breath, disbelief in his eyes.

Backed by Alibaba, Praise Delivery had poured lots of money into various advertising channels. Yet, randomly meeting a passerby, their awareness level still couldn’t match the always low-key Group Delivery?

“Miss, the phrase ‘Speedy Delivery with Group-Buy,’ where did you come across it?”

“Where else? For the past half month, it’s been everywhere. It’s driving me nuts!”

Before the ticket inspector could respond, a cleaning lady approached, shaking a trash bag that contained several plastic bags branded with Group-Buy Delivery.

Guo Ming took one look and felt like his head was vibrating non-stop.

It wasn’t because Jiang Qin’s strategy was particularly brilliant or terrifying. Unified packaging isn’t that sophisticated, is it?

They too had considered unified delivery packaging before, but later scrapped that plan.

In their view, the only people who come into contact with the delivery packaging are already users of their platform. Thus, this type of repeated advertising seemed pointless.

Even if some packages were left behind and spotted by others, creating third or fourth round exposure, the efficiency was too low compared to more direct advertising methods like elevator or bus ads.

As it turns out, other platforms thought the same and thus, no one pursued unified packaging.

What shocked Guo Ming wasn’t the packaging itself but the order attached to it.

That order belonged to Praise Delivery.

Instantly dropping his phone, Guo Ming grabbed the cleaning lady’s garbage bag and started searching through it.

Group-Buy paper bag + Hungry Yet order

Group-Buy plastic bag + Sticky Rice Delivery order

Group-Buy packaging box + Fast Order order

“Damn it, damn it, damn it…”

“He… he unified the packaging of other companies?!”