Chapter 80: The Boss’s Heart is Really Dirty

After leaving the front plaza, Jiang Qin arrived at the entrepreneurship base in Room 208.

Lu Xuemei and Pang Hai had arrived early. They finished the banner and promotional images and were adding Xitian’s logo on site. After connecting with Su Nai’s side, it would be ready to go online.

The white long table was filled with computers, plugs scattered here and there. Although messy, it had a sense of wild grass growing vigorously.

Seeing it was about time, Jiang Qin called them for a meeting and announced the work content for the next stage.

The content team needed to continue supplying articles to maintain the freshness of topics and add fuel to the competition.

The tech department would continue optimizing and make the real-time rankings because without it, the competitiveness wouldn’t be reflected.

And Pang Hai’s work focus would temporarily shift away from the website to focus on designing offline promotional materials for Xitian, seamlessly connecting offline promotional activities with the online competition.

“Old Pang, communicate with Shengshi Printing, go through their channels, and make a batch of limited edition milk tea cups with Xitian and the campus belles’ names printed on them.”

“Su Nai, keep an eye on the data. Once a candidate receives 2,000 flowers, Xitian will launch a limited edition campus belle milk tea. Each cup can contribute two flowers to the designated goddess. If sales reach 200 cups, it will become a permanent packaging.”

“Wenhao, these next few days, take some people to interview the campus belle candidates with the highest popularity, write a character profile for them, and if possible, match it with the name of a milk tea flavor. For example, Hong Yan from the Law Department, elegant and refined, just like succulent grapes.”

“Wei Lanlan, continue negotiating with advertisers. Intentionally or unintentionally reveal to them that Xitian spent 100,000 on the title sponsorship fee.”

Wei Lanlan was slightly stunned and asked in confusion, “Wasn’t it 80,000?”

Jiang Qin paused for a moment, “If you say 100,000, they definitely won’t believe it. They’ll secretly try to find out, then hear it was actually 80,000 and immediately find it a bit more believable. Because rumors are unreliable, what they find out themselves feels more real.”

“The boss’s heart is really dirty. Obviously just moving money from the left pocket to the right pocket, yet still exaggerating by 20,000,” Tan Qing muttered.

Wei Lanlan lowered her voice, “Qingqing, you have to learn. Doing business relies on boasting.”

…

In the following time, the tech team, content team, design team, and external editing team began carrying out business according to the plan Jiang Qin set.

The key was to divert some energy from the website and transition it to the offline Xitian milk tea shop.

The website traffic faced the university student group as users, while the Xitian milk tea shop faced the merchants near the university town.

The two kinds of public opinion guided two different groups of people respectively, achieving a cohesive effect.

“Did you hear? Xiao Liu’s milk tea shop invested 100,000 in advertising fees for that new forum.”

“Don’t listen to their nonsense. I went to ask around yesterday. It was 80,000.”

“The little girl who came to advertise that day told me herself, it was 100,000.”

“Old Zhang, you’ve been in business for so long, can’t you even tell when someone is boasting? They definitely inflate the number when they want to collect advertising fees. Believe me, it’s 80,000.”

“80,000 is no small amount either. Has Xiao Liu gone crazy?”

“She was also forced to desperation by the campus supermarket. She probably wants to revive a dead horse!”

“The campus supermarket is indeed not principled. They start price wars at the drop of a hat. It’s disgusting how they just rely on being a big enterprise.”

“But you can’t blame them. They’re all in business. If you want to make money, you can’t be principled.”

“No, but 80,000 is too much. Can Xiao Liu afford it?”

“I think she’s also making a final struggle. If it works, great. If not, she’ll probably have to transfer the shop at a low price.”

“Xiao Liu is really unwise at such a young age. That forum does have a lot of people, but how many are willing to look at ads? This money will most likely go down the drain!”

The bosses of several businesses in the front plaza gathered together to have a focused discussion about the matter Wei Lanlan intentionally leaked.

Of course, most of them were not optimistic about the effect of this event’s title sponsorship, thinking it would most likely be a loss that only earned hype.

Are you kidding? A single advertisement can revive a half-dead milk tea shop?

If business was that easy, they would have already had national chain stores!

Moreover, people in business, especially neighboring merchants, basically all have a bit of a feeling of not wanting to see others do well.

This kind of thinking continued until Wednesday morning. When a white truck wobbled over and unloaded a large batch of promotional materials, the surrounding merchants finally knew they were getting serious.

“Workers, please give us a hand and help us erect the board facing the teaching building.”

“Also that banner, just hang it on the street lamp and the pole at the entrance for us.”

“As for the standing signs, just place them randomly on Academy Road. The Xitian and Zhihu ones go in the very front. No other requirements.”

Pang Hai got off the truck and began directing the Shengshi workers to install.

The first thing brought down was a PVC campus belle ranking board nearly two meters tall. “Campus Belle Rankings” was written in pink cartoon font. The Xitian and Zhihu logos were printed in the top right corner, eye-catching as soon as you exited the teaching building.

The workers, some in front and some in back, first erected the board, then nimbly installed the frame.

In addition, various custom-made standing signs and banners were hung up one by one.

The bustling scene at the entrance immediately created an atmosphere.

But this scene not only attracted the surrounding merchants, it also attracted the security guards patrolling the school on motorcycles.

“What are you doing here?”

“Holding an event.”

“Do you have documents? You can’t just set up like this without documents!”

Pang Hai opened his bag and took out a Zhihu independent entrepreneurship book and registration form for them to see.

This was something Jiang Qin had instructed in advance, telling him to always keep these things in his bag. He didn’t expect it to really come in handy.

At this moment, Pang Hai felt the boss indeed had some foresight, considering almost every detail clearly.

Of course, the security guards wouldn’t scrutinize what exactly was written in your documents. As long as they saw the school’s red stamp on the back, they wouldn’t care.

But as the security guards were leaving, Pang Hai still followed Jiang Qin’s previous instructions and gave each of them a pack of cigarettes.

To hold events at the school, they would inevitably have to deal with these security guards in the future. Maintaining a good relationship was very necessary. After all, local officials outrank distant superiors.

When all the promotional materials were properly placed, it coincided with the bell ringing for class to end.

Large numbers of students simultaneously poured out of the three teaching buildings, thinking about what dishes to order in the cafeteria, but as soon as they reached the front plaza, they couldn’t move their feet.

The campus belle competition had already been hyped up for an entire week. Even the stray dogs at the school could bark a few lines about it. So Xitian’s entrance quickly attracted a large crowd, all craning their necks to look at that huge ranking board.

Although the dog days of summer had passed, the autumn tiger was still fierce. The students watching the excitement got hot from standing and turned to go into the shop to buy milk tea.

This kind of phenomenon happened once, then twice, then a third time.

So, before the advertising effect fully materialized, more than a dozen cups of milk tea had already been sold.

Fang Xiaoxuan had never seen so many customers before. For a moment, she was overwhelmed and had a bit of trouble keeping up with the pace.