Chapter 30: A Million-Yuan Slogan
by xennovelXu Chen glanced over at Feng Qingqing, who was engrossed in a chibi-style turn-based game.
She was still bashing turtles in the newbie village, but she’d clearly caught the bug.
Hm…
Have I led my boss’s good girl astray?…
Xu Chen opened a Word document and began drafting two contracts.
One was for Xie Bingran’s endorsement deal.
The other was an authorization and equity cooperation agreement.
He’d already crunched the numbers on Xie Bingran’s commercial potential.
Before the world discovered her talent, he had to lock her in.
Crafting two contracts took Xu Chen quite a bit of effort.
He downloaded multiple templates online, studied them, then started customizing.
He wasn’t a law major, but contract clauses were critical—one mistake could cause headaches later.
Xu Chen wasn’t worried about Xie Bingran herself; once she was famous, she’d have an agent and a management team.
His nitpicking over clauses was just to avoid future disputes.
Feng Qingqing, still gaming, peeked at Xu Chen’s screen. Seeing pages packed with text, she couldn’t help asking,
“What are you doing?”
Xu Chen replied offhandedly,
“Working on a contract for the family business…”
Feng Qingqing paused. Surprise and admiration flickered in her eyes as she looked at Xu Chen.
They were both seniors in high school, yet Xu Chen was already helping with the family business, even writing contracts?!
Feng Qingqing felt a pang of shame.
Compared to him, she’d just been gaming—so lazy.
She glanced again at Xu Chen. Focused and diligent, he actually looked better that way.
…
Almost an hour later, Xu Chen had drafted both contracts.
He emailed them to himself.
At home he’d double-check on his father’s computer and then print them.
He exhaled, glanced at the time—still early.
He decided it was time to study for the college entrance essay.
Reborn, Xu Chen remembered the essay prompt in three months: ‘The Starry Sky.’
He needed to gather related quotes and references first.
He also planned to review past top-scoring essays and distill their frameworks.
Three months until the exam—enough time to polish a high-scoring piece.
Next week was a mock test; if the prompt aligned, he could practice early.
He opened websites and documents to research the essay ‘topic.’
After a while, Feng Qingqing finished her game.
She yawned, then spotted Xu Chen researching.
Studying the college essay…
She instantly felt pressure.
She was also a senior facing the exam.
Xu Chen seized every minute—even in the café—to prep.
Yet she… still had the nerve to game.
His grades were already excellent, while she was just average.
She had dreamed of studying in a big city—this laziness was wishful thinking!
A wave of guilt washed over Feng Qingqing.
Frowning in frustration, she closed her game window with the mouse.
Ashamed, she peeked at Xu Chen again, her emotions tangled.
This guy was nothing like the boys she’d met before.
He was hardworking, motivated, self-disciplined.
Whether it was the family business or the college exam.
Though his family was well-off, he still worked so hard…
He treated girls politely—helpful but not overbearing.
Polite, just right.
Actually, he was a great guy.
Good-looking, considerate, interesting—and he loved Nalan’s poetry…
Feng Qingqing blinked, suddenly filled with regret.
She shouldn’t have claimed she had a boyfriend right away.
But that was pointless; Xu Chen already had a girlfriend and treated her so well, buying her expensive shoes and clothes.
That 1.74-meter woman…
Feng Qingqing’s gaze lingered on Xu Chen, lost in thought.
Just then, Xu Chen turned and caught her staring.
“What’s up?” he asked.
Feng Qingqing froze, then blushed furiously.
“Nothing…”
Xu Chen smiled, puzzled by the girl’s thoughts.
“We still have time. Want to play a bit more? I’ll drop you home later.”
“Mm…”
Fired up by Xu Chen’s example, Feng Qingqing closed her game and opened a browser to look for exam practice questions.
…
Twenty minutes later, Xu Chen had compiled a document on the essay topic.
He opened QQ and sent it to himself.
Over the next three months, he’d continually update it until he had a standout essay.
Xu Chen stretched, glanced at Feng Qingqing—she was studying seriously too.
With time to spare, he browsed websites and forums.
In 2006, portals and forums still ruled.
Without any real purpose, Xu Chen skimmed major portals and Tianya Forum.
By chance, he spotted a posting that made his eyes widen; he read it several times.
【Nanyue Traditional Herbal Tea calls on the nation for ad slogans! Once adopted, the prize is one million yuan!】
One million…
Xu Chen took a deep breath to calm his excitement.
Alright, rebirth is awesome!
They’re giving away money again—one million!
He clicked the link and landed on the brand’s official page.
The red-can Wang Laoshun Herbal Tea was founded in the Daoguang era, botanical formula…
Nanyue Tea King—clears heat and dampness—the ancestor of cooling teas…
The brand had just upgraded, expanding from Nanyue to national markets.
They were nationwide, soliciting ad slogans.
…
After double-checking the key details, Xu Chen’s expression turned mischievous.
One million was a sure thing.
Without hesitation, he drafted an email to the address provided.
【Brand: Wang Laoshun Herbal Tea】
【Positioning: A beverage to prevent internal heat…】
【Slogan: “Beat the burn—drink Wang Laoshun!”】
…
He included product positioning, user insight, the slogan, and its explanation.
About five hundred words total.
Concise and to the point, the heart lay in those seven words:
“Beat the burn—drink Wang Laoshun!”
After one final check—especially his contact info—he hit “Send.”
Who says money’s hard to earn? It’s truly easy.
One million, effortlessly.
Thanks again for rebirth!
Even Xu Chen stayed composed, but he couldn’t hide his excitement at the coming windfall.
In 2006, average housing in the capital went for only eight or nine thousand yuan per square meter.
One million—how should he spend it?
What a happy dilemma.
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